Coke Vs Pepsi: battle of the advertising

Coke Vs Pepsi: battle of the advertising

If you drink colas and you are not one of the rare RC Cola drinkers, then you probably are on one side or the other of the Coca-Cola/ Pepsi Cola battle of the giants. The battle of the brands covers so much more than just the supermarket shelves, they also battle against each other in restaurants and even globally.
Both brands have a multitude of different products under their main product, so many that it would be difficult to even list them all. One thing is positive, if one comes up with a successful product, the other is sure to copy it and put their own twist on it. This means that they both carry essentially the same flavors. They are both comparable in cost and are even comparable in quality. They differ for the most part in their tastes and their marketing plans and as far as taste goes, most people that like one or the other of the brands will settle for the other if their favorite wasn’t available. A funny thing to note is that one sector that cares about what is available is the mixed drink crowd such as those that drink rum and andlsquo;Coke’ or Jack and andlsquo;Coke’. After all the drink name has Coke in it not Pepsi.

Interestingly enough, people are able to differentiate between the two colas; they both have a patented, recognizable taste that is not overpowering but also not un-noticeable. However the question is, does any of this make one company a clear cut winner over the other and the answer was no, they both have a similar product with similar taste and similar followings and so their only real way to edge each other out is in the advertising forum.
Coca-Cola used to be the clear cut leader but then it produced the product that was supposed to replace its original line. They named it Coke II and it was a royal flop, causing the original recipe to be pulled back out, dusted off and renamed Coke Classic. This debacle allowed Pepsi to close the gap and it strengthened its advertising budget, marketing hard to the younger generations. Coke produced clever animated polar bears that appealed to the older generations while Pepsi named itself andlsquo;The Choice of a New Generation’. And andlsquo;Generation Next’. They hired popular young celebrities to represent their product and their popularity surged. While Coke is still keeping to the more reserved advertising, it is trying to market to the younger crowd.
There is still no clear winner in this long term race and neither Coca-Cola nor Pepsi-Cola are likely to disappear into the sunset leaving the full customer base of cola drinkers to the last one standing.

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This Article Has Been Published on Sun, 4 Oct 2009 and Read 2600 Times
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